Where is nutella sold

Editions Quartz. More from Quartz About Quartz. Follow Quartz. These are some of our most ambitious editorial projects. By Roberto A. Published December 11, This article is more than 2 years old. Or , tons, to be exact. That much chocolate spread could circle the world 1.

You could build 22, Big Ben replicas with it. And you could line the Great Wall of China eight times with the number of jars sold in a year. Nutella loves measuring their output in terms of international landmarks. Check out more metrics on their website.

Determined cocoa-lover and Italian pastry-maker Pietro Ferrero mixed hazelnuts with his rations of the delicacy to make it last longer. Thus, an early version of Nutella was born. It wasn't really a spread at all! Ferrero originally designed the chocolate-hazelnut paste as a loaf, which could then be sliced and placed on individual pieces of bread, like you might do with a cut of meat or piece of American cheese.

We're actually strangely into this idea. After Pietro passed away, his son, Michele, took over the family business and created the modern-day version of Nutella—you know, the one that comes in a jar, not a loaf. He died in , but his son, Giovanni, had already slid into the role of CEO.

Talk about a chocolate dynasty. They weren't actually taxing the chocolatey treat. Instead, they went after palm oil, one of its most commonly used ingredients. Citing the fact that extreme demand for palm oil has resulted in rainforest deforestation farmers are clearing it out to make room for palm tree plantations , the government wanted to slap a big surtax on imported palm oil.

Under pressure from other countries, they've had to reduce the tax to almost 10 percent of what they originally proposed. The hazelnuts come from Turkey, cocoa from Nigeria, palm oil from Malaysia, sugar mainly from Brazil but also from Europe and the vanilla flavor from China. Here's a map that shows Nutella's global presence.

We first saw this map on Quartz. For you. World globe An icon of the world globe, indicating different international options. Get the Insider App. Click here to learn more. A leading-edge research firm focused on digital transformation.