Which automotive manufacturer was the most searched

The most recent set of data shows that Toyota was the top searched brand in around a third Search volume for the automotive manufacturer across was circa Toyota announced and released an extensive and unique range of vehicles in , which could contribute to it taking the lead.

On the contrary, BMW made a significant decline from to , where the brand was number one in countries for and only 34 countries across Despite only holding first position in , BMW has proven to be the most searched car brand when analysing the three-year period.

Your browser does not support the video tag. Elsewhere in the topflight, it was no surprise to see Ferrari among the most searched car brands in the world. For decades, Ferrari has continued to make headlines for their innovative and beautiful cars, and the Italian brand came out on top in Monaco — home to more Ferrari drivers than anywhere else on Earth. Every country has its favourite car makes and models.

When you look at the most searched car makers across Europe, there are some interesting things to note — as our map below demonstrates. In France for example, it would be easy to assume that the likes of Renault and Peugeot would be more searched than BMW, and the same goes for Italy — home of big brands like Fiat and Ferrari.

This does ring true, especially when you consider that these types of countries are often associated with green living and environmental interests. Only one country had a supercar brand as its most searched-for on Google: Niger. Its citizens searched for Bugatti above any other car maker. The study did not include countries from which it is difficult to obtain data such as North Korea, Iran or Cuba.