Legoland originated from which country

The Californian park opened on March 20, The state of Bavaria, where Legoland Deutschland is located, is also close to Switzerland and Austria. Neither of these markets has a particularly high penetration of theme parks. So we are not necessarily looking out for how much supply there is of other theme parks in the region. More important is the local Lego following. And here Germany, Austria and Switzerland all score highly.

The park has performed well since opening in September Last season it matched the attendance of Billund, welcoming 2. The German resort has also proved to be a useful test site for themed accommodation. That includes offerings such as the first Legoland Castle Hotel.

Furthermore, the masterplan for Legoland Deutschland went on to serve as the template for some of the newer parks developed by Merlin Entertainments. For example, in Malaysia and Dubai. John Jakobsen was serving as general manager of Legoland California when the Legoland Parks business was sold to Merlin Entertainments. Yet, led by marketer and ex-Alton Towers man Nick Varney , it understood brands. And Lego was ready to sell. We were very impressed with the management at Merlin, in particular, Nick.

We realised this was a big opportunity for us to learn from a professional attraction company. It would be a very good match for us. For Merlin, it transformed the company. As part of the deal, Kirkbi, the Kristiansen family-owned holding company that controls the Lego Group, took a The first new Legoland park opened under Merlin was Legoland Florida. Since then all new Legolands have enjoyed resort status either from the outset or had a hotel added soon after.

We saw those parks to be solely theme parks, where we would work with adjacent hotels in the local area. So what has changed under Merlin? Our investments into themed accommodation, which have been led by Legoland, allow our guests to extend their day-long park visit into a multi-day immersive experience. Overall, guest satisfaction scores for hotel guests are higher than day visitors.

Hotels are also good business for Merlin. In fact, the operator now derives as much as 21 per cent of its revenue from its accommodation. In , it was 13 per cent. Last year, accommodation revenue at Legoland Parks grew nearly 40 per cent. This was a result of new room openings and investment made in Legoland hotels the previous year. A smoke-breathing Lego dragon greets guests on arrival. Thousands of Lego Minifigures line the reception wall. There are Lego models throughout the hotel and a pirate-themed splash pool outside.

Guests enjoy breakfast in the Bricks Restaurant. This was built as an Esso Motel back in the s and later acquired by the Lego Group. Merlin has upgraded and expanded it in recent years. It now offers an experience more in-line with the purpose-built hotels at other Lego parks. The Danish resort also features a variety of holiday village accommodation and, new this spring, a Legoland Castle Hotel.

Since its trial at Legoland Deutschland in , the Castle Hotel concept has also been rolled out to the Windsor and California resorts. As the Dubai LEGOLAND theme park is still in its infancy and not as well known as the others internationally, lines at most times except public holidays are relatively short, meaning kids can do their favourites over and over again!

This is particularly lovely in the Miniland section where all the amazing models still look pristine. By Amanda from Not a Ballerina — read more about their travels. This new theme park will include a bedroom LEGO themed hotel on the acre site.

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